教學進度

課程資訊

課程名稱行銷管理
部別學制系科日間部,五專,國際貿易科
學分時數必修,學分 2.0,時數 2.0
分類分類代號 C,分類名稱:校訂必修

98/1 學期,於「國五A」教學之基本資訊

代號與教師開課代號:DIT1094A906,任課教師:劉玉山
相關網址
評分準則平時成績 30%,期中考評 30%,期末考評 40% (僅做參考)
系統備註「授課進度」... 等,教師已確認

98/1 學期,於「國五A」教學之預定進度

週次
起訖日
校務摘要 課程進度

980913
980919
14日上午舊生註冊後第三節正式上課 14日進修部舊生註冊後第二節上課 Introduction and Intellectual Property Rights(導論及智慧財產權宣導)

980920
980926
23日期初教務會議 What is and what is not marketing:Definition and scope of marketing.(行銷定義)

980927
981003
3日中秋節 28日教師節3日中秋節 Society,business and people -----Foundation of Mordern Marketing(行銷基礎)

981004
981010
10日國慶日 The job market and the function of marketing:why sales and marketing are booming in present days? (行銷與就業)

981011
981017
第一次月考週 Evolution of marketing in mordern business(行銷演變)

981018
981024
  Concept of 4P's and its limitation.(行銷4P及其限制)

981025
981031
  Conept of 4C's , and why it is interesting(創意行銷架構)

981101
981107
  Case study-1: Inner voice of people. (個案-1:顧客百分百)

981108
981114
期中考週 Mid-term Examination(期中考)

981115
981121
18日期中教務會議
21日校慶
Product, service, and charity: What we can do for others? (行銷與價值提供)
十一
981122
981128
23日校慶補假
26日校務會議
Creativity and Value: Why inovation is so important for us.(創意與創意訓練)
十二
981129
981205
  Price and and economics of pricing(價格及其原理)
十三
981206
981212
  Case-study-2: If I lose job, how can I afford it ? (個案-2:價格不能百分百)
十四
981213
981219
第二次月考週 Distribution and delivery of value: Logistics of mordern marketing(行銷與物流運籌)
十五
981220
981226
25日行憲紀念日 Wheel of retailing and the theory of grativity(零售之輪與重力原則)
十六
981227
990102
1日開國紀念日放假 Case-study-3: store location ,brand and service(個案-3:開店立地.品牌與服務)
十七
990103
990109
  Promotion and advertisement : are they real?(促銷與廣告:他們能相信嗎)
十八
990110
990116
期末考週 Term Examination(期末考試)